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About this item
- Magnify. Maximize. Multiply the look of your lashes. That’s intense! Expand and extend with our only mascara dedicated to multidirectional performance. With 200% more volume, it’s like adding the thickness of two lashes onto every one; plus, get 84% longer-looking lashes!* Special Double-Impact brush designed to plump while combing through to lengthen the look of lashes. Mineral-rich, high-impact pigment envelops each lash in a perfect shade of black.
Lash Intensity® Mascara
Get wow-worthy volume plus irresistible length with Lash Intensity® Mascara. The mascara features a specially designed, asymmetrical Double Impact™ brush for lashes that look multiplied and exaggerated with all-day wear that resists smudging. Plus, mineral-rich, high-impact pigment delivers the perfect shade of black for standout lashes.
- Place brush at root of lashes and use a back-and-forth motion as you work the brush along the length of the lashes.
- Follow up by rotating the brush 180 degrees as you sweep from root to tip to help the dual brush zones work through the lashes.
- Just like your hair, “styling” your lashes every day can take a toll. So Lash Intensity® Mascara is formulated with Pro Vitamin B5 to help protect, condition and strengthen lashes. Pro Vitamin B5 is commonly used in shampoos and conditioners to attract moisture in the air and bind it to the hair.
- Our mascara also is formulated with an emollient fatty-acid compound shown to bind 170% of its weight in water to help prevent lash breakage during makeup removal.
- Plus, the formula contains vitamin E, a well-known protective antioxidant.
How it Works
The mascara brush’s short bristles are designed as the “volume zone” to create a formula reservoir. Plus, a single reservoir row is incorporated without bristles to allow additional formula pickup. With every coat, a healthy dose of mascara gets deposited from the reservoir to the root of lashes to help build volume.
The longer bristles of the mascara brush create a “combing zone” designed to give each lash intense individual attention. With each stroke of the brush, precisely placed bristles are engineered to stretch and extend the formula, hugging lashes all the way from the root up to and beyond the very tip.