WHY LOVE IT

High-impact hair, minimal effort. For glassy shine, the smoothest-ever blow-dry and absolutely no frizz for up to three washes (yes!), go Effortless. Our innovative formulation cleverly cloaks the hair in a lightweight, invisible layer that tames frizz and flyaways and transforms dry, wavy and curly hair into the sleek, salon-worthy blow-dry of your dreams. Infused with actives including luxurious rosehip and argan oils, it acts like a mini Keratin treatment, effectively sealing the hair from humidity, protecting from heat-styling tools and enhancing blow-dry results for great looking hair, for way longer.

HOW TO USE

THE RITUAL:

Apply generously to damp hair, working in sections to ensure that the hair is fully coated, and blow-dry. For maximum results, use alone, applying additional styling products only when hair is completely dry. For best results, use Effortless for three consecutive washes initially, then every 3-4 washes thereafter.

KEY INGREDIENTS

Rosehip oil

This incredible oil is rich in fatty acids, lycopene, and vitamin C for multiple hair benefits, helping strengthen the hair and protect from environmental aggressors.

Argan oil

An absolute must-have for dry, damaged and color-treated hair, silky and luxurious argan oil is packed with vitamins, omegas and antioxidants to smooth, strengthen and restore.

Full ingredients list: